Product, strategy, and ops
Launches that keep slipping. Decisions you keep making on gut. Manual work eating your week. That's what I fix.
Not an agency. Not a consultant with a deck. I'm Sandra, and I've spent seven years turning messy, cross-team problems into shipped work at leading companies.
I own projects, figure out what to test, and build the fix.
For founders, small business owners, and teams inside bigger companies.
Offers
01
There's a project that needs to happen and nobody has time to own it.
I take it from messy to done. I scope it, line up the people, keep it moving, and launch it.
Good for
You get
Usually 4 to 6 weeks.
Talk about this one →02
There's a problem and you don't know the right fix yet.
I dig into your data and workflows, find what's actually going on, and design small tests to see what works.
Good for
You get
Usually 2 to 4 weeks.
Talk about this one →03
There's a problem and you want it solved, not just planned.
I take it end to end: ideation, scoping, build, and launch. Small on purpose. Think a tool, an automation, a workflow, or an MVP.
Good for
You get
Scoped per project.
Talk about this one →No team, no funding round. Just me shipping.
The problem
Independent fine jewelry designers get buried on Etsy and ignored by Google.
What I built
A curated discovery platform that sends shoppers straight to designers' own sites. A Shopify app handles affiliate opt-in, product sync, and commission tracking. When designers wouldn't sync full catalogs to a new platform, I rebuilt the model around editorial and affiliate.
Stage: Live, with a 248+ designer directory. Building cross-designer search.
The problem
Group trips and retreats, especially from independent operators, have nowhere to be discovered.
What I built
A discovery platform for group trips and retreats. I built the affiliate tracking from scratch, with click and booking-confirmation snippets, so commissions don't depend on promo codes or the honor system.
Stage: Live, with 50+ trips from 80+ operators.
Tell me the problem in a few sentences.
We talk for 20 minutes. Free.
Skip ahead and book it →I send a one-page scope with timeline and price.
We start.
We start with a short call. I ask questions until we find the real problem. Then I send a scope with a timeline and price. You always know what you're getting before we start.
Founders, small business owners, and teams inside bigger companies. Size matters less than having a real problem to solve.
Both. Some problems need a second brain. Some need someone to build the fix. I do whichever the problem calls for.
Anything that needs a full-time hire or a big team built from scratch. I work inside your existing team or take a focused piece end to end. If you're not a fit, I'll tell you on the first call.
Projects start at $2,500. You'll get a fixed price in writing before we start.
No. Send me the problem and I'll reply with a next step. The call is there if talking it through is faster.