Work

Things I've shipped.

Products, the systems that run them, and the work before the studio. Real links and working things. No decks.

Product

FABLE+42

The problem

Independent fine jewelry designers get buried on Etsy and ignored by Google.

What I built

A curated discovery platform that sends shoppers straight to designers' own sites. A Shopify app handles affiliate opt-in, product sync, and commission tracking. When designers wouldn't sync full catalogs to a new platform, I rebuilt the model around editorial and affiliate.

Tools
ShopifyWebflowSupabaseVercelStripeResendBeehiiv

Live. Building cross-designer search next.

Visit fable42.com
248+
independent designers in the directory
19K
social followers, all organic
1 pivot
from marketplace to editorial and affiliate, when the data called for it
Product

Alongside

The problem

Group trips and retreats, especially from independent operators, have nowhere to be discovered. And small operators have no way to track where bookings come from.

What I built

A discovery platform for group trips and retreats. I built the affiliate tracking from scratch, with click and booking-confirmation snippets, so commissions don't depend on promo codes or the honor system.

Tools
WebflowSupabaseVercelStripeResendBeehiiv

Live, with 25K social followers driving traffic.

Visit goalongside.co
50+
live group trips and retreats
80+
operators on the platform
0
promo codes needed. Every booking tracks back to its click.
Before the studio

Seven years shipping inside bigger teams

Product, ops, and data work at companies where the problems were messy and cross-team.

Product strategy and operations

A leading marketplace company

5 weeks
faster time to market
$300K
in incremental GMV

Technical project management

A health insurance company

300K+
members reached through automation

Automation and data

A data software company

88% to 94%
forecasting accuracy

Got a problem? Start there.

Tell me what's stuck in a few sentences. I'll reply with a next step.

Send me the problem